Most Marketing Ideas Don’t Work… Because they never get done!
We are a small, very focused digital marketing agency composed of marketing experts, wordsmiths, visual designers, web designers, public relations, social media experts and operations professionals with over 30 years of experience and success marketing adventure lodges. We are nimble, responsive and get things done. Locate in Salt Lake City, Utah we utilize local cost-effective vendors, best practices, and on-demand expert talent to generate creative and innovative lead generation tactics for our clients, on budget and on time.
Traveler starts with a dream. Maybe you see a picture in a magazine about fishing or hunting with the simple phrase, “DO IT.” Maybe a friend just posted a video of them landing a big fish on Facebook. The thought has been planted, now it is our job to get them thinking about your business and asking for more information.
For most adventure travel businesses, getting clients booked is the final goal of their online marketing efforts. It is seen as a linear path that starts off with the consumer planning and researching their travel plans online and finishing with the checkered flag at the reservation.
Unfortunately, once that guest crosses the finish line some businesses will wipe their hands clean of that client. Well, you could stop there…but then you’d be missing out on a huge opportunity to foster brand loyalty and have guests’ experiences at your business work in your favor long after their stay in the form of word-of-mouth advertising. We set up follow up emails with clients to request from their guest’s, satisfaction surveys, reviews on Google and travel websites. Leveraging our client’s excellent operations to generate more leads.
Getting potential clients to your website or social media sites is only the first part of lead generation, there they must take action and give you their contact information.
Once you have that contact information you must follow up quickly. Using Automated email programs we are able to start marketing to the potential client right away.
Automated emails continue going to your potential client, over a 3 week or 3 month period, keeping you top of mind when it’s time to book a trip.
“Most marketing does not work… because it never gets done. Since working with OAM we have had many successful years, simply because they get the work done. I was always going to do this and that, running the lodge always got in the way. At the end of every season, I would look back with regret at what I should have done. Now it all gets done!” – John D.