Welcome to Outdoor Adventure Marketing

Alaska Fishing Lodge Case Study

We are Lead Generation, Email Marketing & Social Media Experts

Marketing Solutions That Work

We are a small, very focused digital marketing agency composed of marketing experts, wordsmiths, visual designers, web designers, public relations, social media experts and operations professionals with over 30 years of experience and success marketing adventure lodges. We are nimble, responsive and get things done. Locate in Salt Lake City, Utah we utilize local cost effective vendors, best practices, and on-demand expert talent to generate creative and innovative lead generation tactics for our clients, on budget and on time.

The Situation

Rainbow King Lodge is a high-end fly-out fishing lodge in remote Alaska. For more than 40 years they have provided guests with the best fishing in Alaska. They believe that every guest should be treated to the finest fishing, lodging, and dining available at the finest Alaska fishing lodge. Their goal is to provide the best fishing and most personal service possible to more customers.

The Solution

Outdoor Adventure Marketing has been able to build their brand and online presence to fill those beds. Using Email newsletters and autoresponders, social media, PPC advertising and good SEO practices Rainbow King Lodge now can be found on the internet, their website and social media platforms are connecting to potential guests. These potential guests are joining their email list and being nurtured towards booking the ultimate fishing experience at Rainbow King Lodge.

The Problem

Rainbow King Lodge was struggling to make the transition from print media to digital and was unable to connect with potential guests online. As a result, they were not filling every bed on every 6-day trip. They needed a way to connect their digital presence to potential guests. The product and experience have always been top notch, it was an issue of being found in online search when potential clients decided they wanted to go to Alaska to fish.

The Outcome

Outdoor Adventure Marketing’s digital marketing has helped Rainbow King Lodge generate a record breaking fill rate for this season. Their goal of delighting more customers with the best fishing and personalized service is now simpler to achieve than ever.

Services we Offer for our Clients

We are Digital Marketing & Social Media Experts

Social Media Marketing

Social media marketing is a powerful way for guides, and lodges to reach prospects and customers. Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and driving leads and sales.

E-Mail Marketing

Email provides you the most direct line of communication for conversion to sales … which is why the savviest resort, guides, and lodges have no intention of giving it up anytime time soon. more email marketing info


Remarketing is a clever way to connect with visitors to your website or Facebook page who may not have made an immediate purchase or inquiry. It allows you to position targeted ads in front of a defined audience that had previously visited your website or Facebook page – as they browse elsewhere around the internet.

Best SEO Practices

Content pages are the meat of websites and are almost always the reason visitors come to a site. Ideal content pages should be very specific to a given topic—usually a product or an object—and be hyper-relevant.

Pay Per Click Advertising

High quality paid campaign creation and management across Google, Facebook and other search networks that bring targeted leads to your website.

Mobile Marketing and Design

The use of mobile devices is going to impact how your target visitors interact with your website, emails and any other web content. Resorts, guides, and lodges that want to get the most out of their websites and emails are going to need to evolve in order to stay relevant for the modern web browsing prospect.

Why this project is a success

Using our team of on demand talent and project management skills.

Excellent Support

Our team provides excellent support for our clients. We’re available to answer questions about marketing opportunities and to bounce ideas off of. The open dialog allows us to be a resource our clients can count on.

Awesome Team

We have the very best talent in the outdoor marketing arena, graphic designers, social media experts, analytics experts and email designers.

Faster Performance

We’re at it every day, working on your success, no office hours, we all follow through till the job is done. It has been said that most marketing does not work because it never gets done. We get things done!