In the 1993 movie starring Bill Murray, a weatherman finds himself inexplicably living the same day over and over again. Is that how you are marketing your lodge? Do you do the same thing every year, same trade shows, same magazine ads and still expect to get the same results?
Time to rethink your marketing, the world has moved on without you. What do you know about Digital Marketing?
To provide the simplest explination, digital marketing is an umbrella term for the marketing of products or services using digital technologies.
Online marketing is by far the most important segment of digital marketing. As traditional channels like print, TV, and radio become less and less valuable, online marketing continues to take up bigger and bigger segments of companies’ marketing budgets, with hundreds of lodges marketing exclusively via the Internet.
What Is the Purpose of Digital Marketing?
Like any form of marketing, the purpose of digital marketing is to promote and sell a product or service. More specifically, the purpose of digital marketing is to connect a business or organization with its target audience via digital channels.
There are currently over 3.3 billion Internet users worldwide, with this number increasing every day. Technological device ownership continues to increase as well, with 92% of U.S. adults owning at least a mobile phone.
Let us help you get into this new and exciting form of marketing. Check out this case study.