Instant follow-up with leads and a nurturing campaign keep your brand top of mind as potential clients make their buying decision. Lead nurturing is the process of developing relationships with leads through every step of the buyer’s journey. Automated emails continue going to your potential client, over a 3 week or 3 month period, keeping you top of mind when it’s time to book a trip.
On average, 50% of the leads in any system are not yet ready to buy (Marketo).
Almost 80% of new leads never become sales (MarketingSherpa).
Companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost (Marketo).